Innovative Product Design

I usually don't get too excited about product design, but these spiffy little flash drives really got me thinking.  Companies like Apple have pushed industrial design with elegance and we are all better off for it (those nasty beige PC cases were a blight on society).  Unfortunately, there just hasn't been much improvement in making tech products with personality. "Elegance" can sometimes just be code for "boring".

Why can't tech equipment be colorful and fun?