Tyler Durden: Do you know what a duvee is?
Jack: It's a comforter...
Tyler Durden: It's a blanket. Just a blanket. Now why do guys like you and me know what a duvee is? Is this essential to our survival, in the hunter-gatherer sense of the word? No. What are we then?
Jack: ...Consumers?
Tyler Durden: Right. We are consumers. We're the bi-products of a lifestyle obsession.
Anonymous, Fight Club (1999)